conversions
|con-ver-sions|
🇺🇸
/kənˈvɝʒənz/
🇬🇧
/kənˈvɜːʒənz/
(conversion)
change or transformation
Etymology
'conversion' originates from Latin, specifically the word 'convertere', where 'con-' meant 'together' and 'vertere' meant 'to turn'.
'conversion' passed into Old French as 'conversion' and Middle English as 'conversion', eventually becoming the modern English word 'conversion'.
Initially, it meant 'a turning about' or 'a change of direction'; over time it came to mean 'a change of form, purpose, belief, or units' in modern usage.
Meanings by Part of Speech
Noun 1
acts of changing from one form, system, or purpose to another; transformations.
The company's recent conversions of old warehouses into offices have revitalized the neighborhood.
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Noun 2
changes of a person's religion or beliefs; acts of being converted (especially in a religious sense).
There were several conversions in the small town after the missionary's visits.
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Noun 3
in commerce and digital analytics, instances where a user completes a desired action (e.g., makes a purchase or signs up); often measured as conversion rate.
After changing the checkout flow, the website saw a rise in daily conversions.
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Noun 4
in sports (esp. American football), scoring plays that follow a touchdown allowing teams to add extra points (e.g., extra point kick or two-point conversion).
The team missed both conversions and lost the game by 1 point.
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Noun 5
the process of changing units, formats, or data types (e.g., unit conversions, file conversions).
The software automates conversions between metric and imperial units.
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Last updated: 2025/12/15 17:02