the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.

修辞学、説得力のある話し方や書き方の技術

language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content.

説得力や印象を与えるために設計された言葉、しかししばしば誠実さや意味のある内容に欠けると見なされる