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sell point
B2

a feature or aspect of a product or service that is emphasized to attract customers.

Meanings

a feature or aspect of a product or service that is emphasized to attract customers.

The main sell point of this smartphone is its long battery life.

Synonyms

selling pointhighlightadvantage

Antonyms

drawbackdisadvantage

a unique or compelling reason to purchase a product or service.

The eco-friendly packaging is a major sell point for environmentally conscious consumers.

Synonyms

unique selling propositionUSPkey feature

Antonyms

weaknessflaw

Examples

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Last updated: 2025/01/11 11:54