The term 'marketing-first' combines 'marketing,' derived from the Latin 'mercatus,' meaning 'market,' and 'first,' from Old English 'fyrst,' meaning 'foremost.'

'Marketing' evolved from the Latin 'mercatus' through Old French 'marchié,' while 'first' remained largely unchanged from Old English 'fyrst.'

Initially, 'marketing' referred to the act of buying and selling in a market, but it has evolved to encompass a broader range of promotional activities.