'marketing-oriented' is a compound word formed from 'marketing' and 'oriented'. 'Marketing' originates from the Old English word 'mearcian', meaning 'to mark', and 'oriented' comes from the Latin 'orientare', meaning 'to arrange or align'.

'Marketing' evolved from the Old English 'mearcian' to the modern English 'marketing', while 'oriented' evolved from the Latin 'orientare' to the modern English 'oriented'.

Initially, 'marketing' referred to the act of buying and selling, but it has evolved to encompass a broader range of activities related to promoting and selling products or services.