'marketing-driven' originates from the combination of 'marketing' and 'driven', where 'marketing' refers to the activities involved in promoting and selling products or services, and 'driven' implies being motivated or propelled by a particular factor.

'marketing-driven' evolved from the increasing importance of marketing in business strategies, emphasizing the role of market demands in shaping company actions.

Initially, it meant being influenced by market forces, but over time it evolved to emphasize strategic marketing as a primary business driver.