'market-oriented' originates from the combination of 'market,' which comes from the Latin word 'mercatus,' meaning 'trade' or 'commerce,' and 'oriented,' derived from the Latin 'orientare,' meaning 'to arrange or align.'

'Market' evolved from the Old French 'marchié,' and 'oriented' from the Old French 'orienter,' eventually forming the modern English term 'market-oriented.'

Initially, 'market' referred to a place for trade, and 'oriented' meant aligned. Together, they evolved to describe a business approach focused on consumer needs.