re-targeted
|re-tar-get-ed|
🇺🇸
/ˌriːˈtɑrɡɪt/
🇬🇧
/ˌriːˈtɑːɡɪt/
(retarget)
aim again
Etymology
'retarget' is formed from the prefix 're-' (from Latin 're-' meaning 'again') plus 'target' (English).
'target' originally comes from Old French words such as 'targette' (a diminutive of 'targe', meaning a small shield); over time 'target' developed the sense 'aim' or 'object of attack' and modern English formed 'retarget' by adding the productive prefix 're-' to mean 'aim again' or 'direct again'.
Initially 'target' had concrete senses related to a physical shield or mark; it shifted to mean an aim or goal, and 'retarget' came to mean 'to aim again' and more recently acquired a specialized sense in marketing and digital advertising of 'directing messages or ads at a new or specific audience'.
Meanings by Part of Speech
Verb 1
past tense or past participle form of 'retarget' — to have directed or aimed (something) at a different or new target (e.g., an ad campaign, message, or weapon).
They re-targeted the ad campaign toward younger consumers.
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Adjective 1
having been retargeted; adjusted to aim at a different or new target.
The re-targeted ads produced higher click-through rates.
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Last updated: 2025/12/23 14:13