omnichannel
|om/ni/chan/nel|
C1
🇺🇸
/ˈɑːmniˌtʃænəl/
🇬🇧
/ˈɒmniˌtʃænəl/
integrated communication
Etymology
Etymology Information
'omnichannel' originates from the combination of the Latin prefix 'omni-' meaning 'all' and the English word 'channel', referring to a path or means of communication.
Historical Evolution
'omnichannel' evolved from the concept of 'multichannel' marketing, emphasizing a more integrated and seamless approach.
Meaning Changes
Initially, it referred to using multiple channels, but now it emphasizes integration and seamlessness across all channels.
Meanings by Part of Speech
Adjective 1
relating to a seamless and integrated approach across multiple channels of communication and sales.
The company adopted an omnichannel strategy to enhance customer experience.
Synonyms
Antonyms
Last updated: 2025/01/11 11:42