non-converting
|non-con-vert-ing|
🇺🇸
/nɑn.kənˈvɝtɪŋ/
🇬🇧
/nɒn.kənˈvɜːtɪŋ/
not undergoing conversion
Etymology
'non-converting' originates from the prefix 'non' (from Latin 'non') meaning 'not', combined with the present participle 'converting', ultimately from Latin 'convertere' where 'con-' meant 'together' and 'vertere' meant 'to turn.'
'converting' developed from Latin 'convertere' → Old French/Medieval Latin forms (e.g. 'convertir') → Middle English 'convert', with the present-participle form 'converting' in Modern English; the prefix 'non-' was later attached in Modern English to form the compound adjective 'non-converting'.
Originally 'convert' had a basic sense of 'to turn' or 'to change (literally)', and over time came to mean 'to change form, function, belief, or state'; 'non-converting' therefore came to mean 'not undergoing that change' or 'not producing the desired change'.
Meanings by Part of Speech
Adjective 1
not undergoing conversion or change; failing to be converted or to produce the intended change (e.g., a visitor who does not take a desired action is 'non-converting').
The landing page attracted many visitors, but a large portion remained non-converting.
Synonyms
Antonyms
Last updated: 2025/10/24 14:30
