'insincere' originates from Latin, specifically the word 'insincerus,' where 'in-' meant 'not' and 'sincerus' meant 'clean, pure, or genuine.'

'insincerus' transformed into the French word 'insincère,' and eventually became the modern English word 'insincere' through Middle English.

Initially, it meant 'not pure or genuine,' but over time it evolved into its current meaning of 'not expressing genuine feelings.'