'customer-oriented' originates from the combination of 'customer' and 'oriented,' where 'customer' refers to a person who purchases goods or services, and 'oriented' means directed towards a particular goal or focus.

The term 'customer-oriented' evolved from the business practice of focusing on customer needs and satisfaction, which became prominent in the late 20th century.

Initially, it meant 'focused on the customer,' and this meaning has remained consistent in modern usage.