'allurer' originates from the Old French word 'aleurer', where 'a-' meant 'to' and 'leurre' meant 'lure'.

'aleurer' transformed into the Middle English word 'aluren', and eventually became the modern English word 'allure'.

Initially, it meant 'to lure or attract', but over time it evolved into its current meaning of 'to attract or tempt by offering pleasure or advantage'.